1

The gallery as a platform

The gallery is available for rent.

But not for everyone.

And not at a fixed price.

Content is leading.

The social, cultural and societal impact determine the fee.

The greater the impact, the lower the price.

Every proposal is reviewed by a committee.

They decide if it moves forward.

And under which conditions.

The committee consists of

Alexis Mardapittas and Hans Lensvelt.

The gallery is not new.

It has been located at the Herengracht 178 in Amsterdam since 2010.

Before that, it already existed without a fixed location.

There is a reputation.

There is a strong network.

We actively use that network.

To create reach.

And to generate conversion.

• Top: Project Empty Chair, by Erik Kessels
• Bottom: Limited Edition Maarten Baas Chairs designed by Walter Van Beirendonck

2

Limited Editions

I continue to do what I have always enjoyed most.

And still do. Developing products.

Together with architects, designers and artists.

Sometimes for a project.

Sometimes because I feel something is missing.

As the Stealth Cabinet.

The first acoustic cabinet: 

Sometimes simply because it needs to exist.
As the Alien by Walter Van Beirendonck

I have always enjoyed bringing people together.

The energy of encounters.

The conversations.

The ideas that come out of it.

The cocktails on the Herengracht.

In Milan, during the Salone del Mobile.

With designers, architects and clients.

That energy is what I want to bring back.

New encounters. New ideas.

New collaborations.

And from that: new limited editions.